If you've been running a fan page as a traffic source, then you've probably seen the massive effects of the recent Facebook algorithm change. Pretty much, they've diminished organic reach for fan page messages a bunch.
I've followed a simple 3 message per day strategy that has worked wonders for me over the past 2 years... but the last month, I've had to re-evaluate my plan and find a way to work with this new algorithm.
Luckily, I came across a recent presentation from Tanner Larsson which showed his strategy. Instead of the more passive 3 messages per day, Tanner suggested posting 14+ messages per day during peak hours.
I thought this was crazy at first. I didn't want to burn out my readers. But then I thought about it, and I saw the potential...
I always have used my 3 day strategy to maximize likes and shares per post… but that really doesn’t mean much as far as actually traffic counts. The real traffic comes from the FANS that see your message right as you post it… not so much the organic reach beyond that. Posting more messages per day should definitely increase actual traffic… and that’s what really counts!
So I gave the 14 message per day strategy a shot yesterday and the results have been spectacular....
For Amazon, I made 2 sales the entire month from this single fan page... and 8 sales yesterday: