Automtically following email signups on Twitter
I've built this for my company over at inboundnow.com but my business partner doesn't love Twitter like I do, so his faith in this being a selling item is low.
But this as a tactic, can be installed into eCommerce systems, contact forms, newsletter signups, etc and powered organically.
It's my thinking that business Twitter accounts are not used for following celebs or consuming content as much as they are used for distributing content and replying to direct messages and mentions, so following customers automatically would be smart for improving relative follow backs and improving social networks.
What do you guys think?