3 Essential Page Design Tips

14 replies
  • WEB DESIGN
  • |
Here are 3 Essential Page Design Tips for the Welcome Page which you always think could be improved upon

Whatever else you decide on – in my opinion – you have to do these 3 things.

We have a saying which you probably heard before which is ”Don’t get it perfect – just get it going.”

I remember when I started endlessly asking people in various forums to look at my blog and tell me what they thought. If I had done even half the things that were suggested I would probably never have got the thing published in the first place!

Don’t become a page tweaker. Do you have visitors engaging on your site? If so leave it well alone.

Or here's an idea...maybe you could use this as a great way to get some feedback.

Ask the following questions on your blog...

"Quite a few of you have been messaging me recently about my website layout, so I thought I'd put it to the vote, and ask you for suggestions to improve it. What would you like to see? Do you find it easy to read and follow? What changes would you like to see?

Please let me know through the comments at the bottom…"


Your page a very personal thing, and you need to feel comfortable with the style you use. The whole point is to come across naturally and communicate to your readers in an easy manner.

As regular visitors already know, on my blog I personally steer clear of ‘neat and tidy’ – preferring the human expressive type site! Lot’s of header fonts and different colours, and everything broken up with small justified pics. It works for me and I feel comfortable with this, but I also know other people prefer neat and tidy professional pages.

There are however, three things I would say are absolutely vital.

1. First off – you must have an opt-in in form at the top of your home page. This will become the first thing visitors will see when they click on your site for the typical 5 second visit. This simple thing will immediately change what happens when people arrive. You will start building a list! Which is the whole point. Then you will be able to engage and correspond with them, building up Know, Like and Trust.

2. I would also put that cool avatar photo on there too. I know marketers who have actually had people come up to them at seminars because they recognise them from their blog photo. That’s how important branding is. Use the same picture everywhere. In your emails, on Forums, Twitter, Facebook and LinkedIn. Everywhere.

3. And on the subject of branding, I would also design a nice simple and memorable Header Panel for the top of each page that you can use everywhere – Twitter, Facebook as above… If you can’t do that yourself – go to Fiverr or a professional designer if you can afford it. Again branding – you can even put the header – or a snipped version as you email siggy with your avatar pic as well…

These are many things that I learned through getting myself a great mentor to shortcut me through some of the blind spots we never see. There is nothing that will help you more than finding yourself a great mentor.

Take a quick look at my blog and you can see how I have done all the things I outlined to you here. It's not perfect, but take a moment and see that you already know who I am and what I look like, I have offered you the opportunity to subscribe to my free offer, AND you can see what an incredibly handsome stud I really am (!!)

And all this in those first 5 critical seconds...

Hope this helps somebody
Richard
#design #essential #page #tip
  • Profile picture of the author AffiliateWaves
    Yes it will definitely help a lot of marketers especially Newbies .You have compiled nice information in the easiest way.
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    • Profile picture of the author Tony74
      Nice post Richard. Hadn't thought of using the same header banner, or a section of it, on other sites or top of each page. I agree using an Avatar that actually looks like you, as against a logo or caricature, is pretty essential for gaining visitor confidence as well as recognition. Especially if you are using retargetting.
      Thanks for the tip.

      Tony
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  • Profile picture of the author Paul Guilfoyle
    Nice post my friend. We've been moving in the same circles and seeing quite a bit of each other recently You are putting out some great value which is always good to see.

    Your blog looks great. Some people on this forum may look to add a pop up for collecting email addresses. I'm working on this myself right now but I'm just adding the final touches to make it something offering high value. See you soon.
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    • Profile picture of the author ksmusselman
      Check, check and check.

      I would also add that it's good to have a video on your Welcome page too. I created an introduction video for mine so I could speak to my audience.

      I also have a video on my More About Me page that's more personal, nothing related to business. I think that helps your visitors get to know a little more about you, so they know that you're a "real" person.
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    • Profile picture of the author Fingertips
      Yes - a pop-up is always good.. I always see my blog as work in progress. If I see something to add I will find a work-around. Thanks for the suggestion Paul.
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  • Profile picture of the author darseypotter
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  • Profile picture of the author Richard Burn
    Hey Richard,


    Great post you have mentioned some great tips here this is a great start you will find that you can always keep adding to this, I just seen heard you podcast on you blog, sure sounds good! You could even add different pages here then see what results you get, keep up the good work might even have to use some of you tips for myself...!


    Rich :-)
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    • Profile picture of the author Fingertips
      Originally Posted by Richard Burn View Post

      Hey Richard,


      Great post you have mentioned some great tips here this is a great start you will find that you can always keep adding to this, I just seen heard you podcast on you blog, sure sounds good! You could even add different pages here then see what results you get, keep up the good work might even have to use some of you tips for myself...!


      Rich :-)
      Hi Rich

      You are so right - I think the real point is to enjoy the experience of giving out what you have learned to help others. I see knowledge as a bit like water. If you dam it up and keep it for yourself, it ends up becoming stagnant because it had stopped flowing. I guess money is the same - it also needs to flow and circulate as well.

      By the way, where's your avatar photo?
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  • Profile picture of the author Doug
    Richard, I really appreciate how you offer help to others, keep it up.

    One thing I miss is my handsome mug (lol) above the fold...

    Loved the podcast episode by the way!
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    • Profile picture of the author Fingertips
      Originally Posted by Doug View Post

      Richard, I really appreciate how you offer help to others, keep it up.

      One thing I miss is my handsome mug (lol) above the fold...

      Loved the podcast episode by the way!
      Hi Doug

      Like I said to Rich, I think the real point is to enjoy the experience of what we are doing, and not become lost in the desperation that so many have - to make money at all costs. I am convinced that the old saying of 'don't chase money - let money chase you' has to be right. It's certainly how I see it.

      I'll be checking to see if your mug is above the fold again
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      • Profile picture of the author Doug
        Originally Posted by Fingertips View Post

        Hi Doug

        Like I said to Rich, I think the real point is to enjoy the experience of what we are doing, and not become lost in the desperation that so many have - to make money at all costs. I am convinced that the old saying of 'don't chase money - let money chase you' has to be right. It's certainly how I see it.

        I'll be checking to see if your mug is above the fold again
        Particularly with so much to do and learn it is so easy to get caught up desperately chasing money. And, your right, finding how to enjoy this adventure is, for me, fun in itself.

        Thanks for adding to the community Richard
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  • Profile picture of the author st0nec0ld
    I agree, though I don't use an avatar haha
    I believe that using a photo like you've said is most likely to increase trust, true.
    It is like you are not hiding anything, you are confident on whatever you say or do.
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  • Profile picture of the author Pickle04
    Rich,

    A really helpful post, and I think it hits on something that is really key in business.

    it is about consistency and taking care of the seemingly small things (micro decisions if you like) that most people either don't see or don't think are important. Branding (and consistency of branding) is something that successful businesses of all sizes do really well, so well in fact that you don't even notice it.

    If you get a chance, check out Pay Flynn's Smart Passive Income blog. Pat talks about a strategy that is called "Be Everywhere" (I think) and branding appears heavily there too.

    Anyway, I'm off to go and brand all my social media stuff like I should have done ages ago. Its all about Micro Decisions people!
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    • Profile picture of the author Fingertips
      Totally agree with that Pickle04

      I see no difference at all between running a gift shop and running an online business. The only difference is the staggering reach of the internet. You still need to build a reputation and gain market trust. You still need to be polite and helpful, and not corner people and try to extract their money. You still need to promote your business and put your amazing offers and opportunities in front of customers and you have to go out and find people, tell them and show them what you do, and invite them to your store and make them feel comfortable.

      I was on holiday in Turkey once and this guy invited me in to his shop and showed me his carpets. He asked me where I lived, and said he could arrange delivery of anything I purchased easily. He made me some tea and we sat down while he introduced his family and all his workers who wove the carpets. There was one rug I really liked.

      I told him I didn't want to buy anything at the start of my holiday but that I might look in after two weeks. On the last day of my holiday I had forgotten all about this, and as I walked out of my hotel he 'happened' to be passing.

      "Hi Richard" he asked (remembered my name = good biz) "How was your holiday? Did you visit XYZ? What did you think of our country?"

      He asked me to come for tea and say goodbye to his family if I had time. Yes I did buy the rug!! And no he didn't sell it to me - I bought it - honestly I did. lol
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