Whatever else you decide on – in my opinion – you have to do these 3 things.
We have a saying which you probably heard before which is ”Don’t get it perfect – just get it going.”
I remember when I started endlessly asking people in various forums to look at my blog and tell me what they thought. If I had done even half the things that were suggested I would probably never have got the thing published in the first place!
Don’t become a page tweaker. Do you have visitors engaging on your site? If so leave it well alone.
Or here's an idea...maybe you could use this as a great way to get some feedback.
Ask the following questions on your blog...
"Quite a few of you have been messaging me recently about my website layout, so I thought I'd put it to the vote, and ask you for suggestions to improve it. What would you like to see? Do you find it easy to read and follow? What changes would you like to see?
Please let me know through the comments at the bottom…"
Your page a very personal thing, and you need to feel comfortable with the style you use. The whole point is to come across naturally and communicate to your readers in an easy manner.
As regular visitors already know, on my blog I personally steer clear of ‘neat and tidy’ – preferring the human expressive type site! Lot’s of header fonts and different colours, and everything broken up with small justified pics. It works for me and I feel comfortable with this, but I also know other people prefer neat and tidy professional pages.
There are however, three things I would say are absolutely vital.
1. First off – you must have an opt-in in form at the top of your home page. This will become the first thing visitors will see when they click on your site for the typical 5 second visit. This simple thing will immediately change what happens when people arrive. You will start building a list! Which is the whole point. Then you will be able to engage and correspond with them, building up Know, Like and Trust.
2. I would also put that cool avatar photo on there too. I know marketers who have actually had people come up to them at seminars because they recognise them from their blog photo. That’s how important branding is. Use the same picture everywhere. In your emails, on Forums, Twitter, Facebook and LinkedIn. Everywhere.
3. And on the subject of branding, I would also design a nice simple and memorable Header Panel for the top of each page that you can use everywhere – Twitter, Facebook as above… If you can’t do that yourself – go to Fiverr or a professional designer if you can afford it. Again branding – you can even put the header – or a snipped version as you email siggy with your avatar pic as well…
These are many things that I learned through getting myself a great mentor to shortcut me through some of the blind spots we never see. There is nothing that will help you more than finding yourself a great mentor.
Take a quick look at my blog and you can see how I have done all the things I outlined to you here. It's not perfect, but take a moment and see that you already know who I am and what I look like, I have offered you the opportunity to subscribe to my free offer, AND you can see what an incredibly handsome stud I really am (!!)
And all this in those first 5 critical seconds...
Hope this helps somebody