Many people pack lots of stuff on the homepage, like 3k words and tons of different topics and comparison tables with amazon links. I don`t have much experience yet but from my limited understanding I would think that this is destroying the usability for my visitors. I talked to a guy who made this kind of affiliate website and he told me that he did this so his homepage gets ranked in google because there are all kinds of keywords on the first page.
But I always thought that the homepage should be like some entry point for the visitor, to get a short introduction what the site is about and then he can choose where to go next.
I would love to post an example website to show you guys exactly what I mean. But since my last post did not get approved, I am not sure if that is allowed?!