Website Feedback for Better Conversion

Hi mmlux,

I just took a look at your sales page, and the first thing that caught my attention is that your sales copy is ALL about features, with nothing about benefits.

Simply put... "Features" are what your product is. And "Benefits" are what your product does (for your visitors)


In sales copy, good sales copy, we need both features and benefits. Because benefits speak to the emotional side of the buyer. And that's where most of the buying impulses come from (in most people)

And features speak to the logical side of the buyer, which allows them to justify their buying decision.


Really, the only time features sell by themselves, is when your audience is already a dedicated enthusiast of your subject matter.

For example: If your visitors are members of the "amateur botanist club of Montana" then they might just be looking for a list of all the different species of flora. Because they already know what it will do for them. And they can easily translate the features of your product into their own benefits.

But if you want to sell to the rest of us mere mortals... then we need to clearly understand how your product will enrich our lives.


I'd be happy to show you a couple examples of what I mean, using your own sales page as our laboratory. But I don't want to overstep my boundaries here. So if you're interested, just PM me and let me know.

(in the past I would've just put it down in my post, for everyone here to see. But a couple people have advised me to stop rambling on so much, in my forum posts. And since we'll be using your own page as our training ground, it might be better to not clog up the forum)

Anyway, just let me know if you're interested.

All the best,
SAR

Hello There,

I will make you a few technical recommendations about improving your sales copy and sales process:

1. Since you get your traffic from search engines, to evaluate your traffic and to understand what keywords get you the traffic, it would be good to integrate google webmasters to your website.

Then you will be able to see exactly what keywords are getting traffic to your site, this will provide you insights into the quality of your traffic, and the keywords that would purchase your product, and the keywords that wont. So you will get a better factor on your conversion rates

2. I would also second SARubin on the benefits to be added to your site, simply said it is the value that you will deliver in return for the the money they pay you

A quick e.g. tagline for that could be "Become a Montana Plant Expert and ________"

3. Salespage look and feel, A good sales copy will enable you to sell your product, but a good looking sales copy page will enable you to sell even more

For the same I would recommend you to use a Content Management System like WordPress, which will enable you to create these sales pages easily, and you can update or change them as and when you like, which is initially very important when you are launching a new sales page.

Also wordpress provides you with several themes for setting-up the look and feel, and plugins which enable you to perform other functions like SEO , integrating with google analytics for monitoring traffic, or to google webmasters for evaluating keywords that send traffic, also wordpress has a large number of online sales and marketing plugins, which can help you setup and automate the complete process of lead generation, email or sms marketing, follow-up, and sales closure.

If you had like to know more technical details about how to implements such a wordpress powered sales system then please do PM me

Thanks and Best Regards