White space and design
However, these "cram people" forget to realise the importance of white space. It makes designs look and feel more sophisticated. It also gives users the sense that what they're reading is more digestible. According to NNG, white space design improves the readability and scannability of websites.
Image source: Just In Mind
So you see, successful brands such as Apple and Microsoft all implement white space in their design language. That white space applies everywhere - websites, apps, print media, digital ads, etc.
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