some SEO web design tips

by adeesh
9 replies
  • WEB DESIGN
  • |
A well optimized website which is both search engine as well as user friendly makes a strong presence in the web world. Here are some SEO web design tips that can help to optimize your website properly.


1.Create a simple web design. Plain websites load quickly and easily indexed by search engine robots.

2.Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the website.

3.Write unique Meta title tags. It helps the robots to determine the different web pages in a website.

4.The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about.
5.Try to maintain a suitable length for the page name
6.The words in the URL must not be joined. Try to use hyphen between words in the page. The robots can easily index the URL's with hyphens. 7.Try to avoid using underscores.

8.The page size must not be too large, average page size must be below 50 kb

9.Use your main targeted keywords in H1 or H2 tags. These robots give a lot of importance to H1 tags.

10.Create simple and clear text. The search engine robots must easily read it.

11.Try to maintain a word limit for all the web pages. Use about 350 to 600 words for each web page.

12.Do not overuse image in a web page. The robots can't index images and it also takes lot of time to load a web page.

13.If you use images then Give appropriate alt text for all images in a web page. Try to use keywords in alt text.

14.Use flash works judiciously. Try to use flash as far as required. Flash websites and other flash works take long time to load. Search robots also fail to index flash works.

15.Never embed your text in the flash work. The search cannot index text embedded in a flash work.

16.Avoid using image navigation, as it is not search engine friendly. It is ideal to use text navigation in a web page as it helps the user as well as search engines to navigate smoothly.

17.Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.
Always place the logo on the upper left hand corner of the web page. The search engine robots reads the web page like a human from left to right, top to bottom

18.Avoid overuse of Pop - ups in the web page. This kind of advertisements cannot be indexed by the search engine robots and is also irritating to the web visitors.

19.Use breadcrumb in a web page, if necessary. The breadcrumb must consist of relevant words reflecting the content of the corresponding page

20.Create an error page of your website. Incase, the user mistakenly or wrongly types an incomplete URL then this page will be displayed. This helps the web user to go the original website. This page must be designed properly.
#design #seo #tips #web
  • Profile picture of the author Technista
    These are excellent tips. Designers should also consider abandoning table-based design for CSS- leaner code and faster page loads. This ties in with your #1 suggestion for simplistic layout.
    {{ DiscussionBoard.errors[2490842].message }}
  • Profile picture of the author thedog
    good points...

    here's a couple, to avoid needlessly annoying people.

    1) don't use splash pages, especially big fat flash splash pages... really, don't do this

    2) don't use tiny fonts especially for content. this is usually used when someone is cramming content into badly designed sites... nobody likes squintng

    3) use simple and clear navigation
    {{ DiscussionBoard.errors[2493724].message }}
    • Profile picture of the author sameffect
      Originally Posted by thedog View Post

      good points...

      here's a couple, to avoid needlessly annoying people.

      1) don't use splash pages, especially big fat flash splash pages... really, don't do this

      2) don't use tiny fonts especially for content. this is usually used when someone is cramming content into badly designed sites... nobody likes squintng

      3) use simple and clear navigation
      what's considered a 'splash' page? example?
      {{ DiscussionBoard.errors[2495660].message }}
    • Profile picture of the author bguandolo
      Why not use a big simple splash page up front? what if it is design to get big opt in or sales?
      {{ DiscussionBoard.errors[2513152].message }}
      • Profile picture of the author Technista
        Originally Posted by sameffect View Post

        what's considered a 'splash' page? example?
        Originally Posted by bguandolo View Post

        Why not use a big simple splash page up front? what if it is design to get big opt in or sales?
        The opt-in page to build a list or get sales is a squeeze page.

        A splash page is an introductory page to a website, sometimes featuring a flash presentation. After the whole thing finishes loading, there is often a link that says "Click here to enter site".

        Even if a visitor is impressed with the splash page the first time, it becomes annoying with each subsequent visit, especially if you have to wait for a presentation to finish before you can move on to the main site. If the visitor has a slower connection, they might even exit your site before it even loads.

        Worst of all, splash pages are not SEO friendly, and are universally frowned upon in the web development community. It really is best to avoid using them.
        {{ DiscussionBoard.errors[2513280].message }}
  • Profile picture of the author spock0149
    Do you have an example page you could direct us to???
    {{ DiscussionBoard.errors[2512899].message }}
    • Profile picture of the author Technista
      Originally Posted by spock0149 View Post

      Do you have an example page you could direct us to???
      Here's an attractive but ineffective splash page (example courtesy of Smashing Magazine):



      Not very inviting, is it? Don't enter my site unless you have flash. Go to Adobe's website, download it, restart your browser, then you may ENTER.

      No SEO benefit here. No navigation. No information about what the site is about. And this is the home page.
      {{ DiscussionBoard.errors[2513382].message }}
  • Profile picture of the author bguandolo
    This is great basic information and some stuff I have over looked. I am going back to fix some things on my site later this week. thanks
    {{ DiscussionBoard.errors[2513150].message }}
  • Profile picture of the author Aare
    Great tips!
    Just added it to my note as checklist when setup a new website.
    Signature
    God bless us all!
    {{ DiscussionBoard.errors[2513209].message }}

Trending Topics