Cool video thumbnail effect -- anyone know what it is?

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CNN did a pretty interesting story today on a cold murder case

Taken: The coldest case ever solved

Scroll down and you'll see when you first encounter a video, the thumbnail is in black and white. But as you scroll to it, it turns into color. This is very attention-getting.

Do you know of a plugin that does this?

EDIT: I did find a css code instruction but that's more than I want to do right now.

Also this post came up on page 2 of the results for the terms I was searching for, saying I posted 12 hours ago! Scary!
#cool #effect #thumbnail #video

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