Does anyone know how email submits work behind the scene? If an advertiser pays you 1.20 for an email submit. The network is obviously getting a proportion of that per lead. But what exactly is the advertiser doing giving out those iphone offers ect? Is it a way to generate emails in hopes of marketing to that list in the future? I'm just trying to understand more on the entire process and the benefits it has for the advertiser because I don't see where they will be making money from, especially if people that fill out the email submits just did it for a free iphone. Help me understand more, thank you.