In this post I am going to touch briefly on a couple of things I have learned over the last 20 years that I have been in sales.
Most of my sales career has been face to face, where I meet with the decision makers, so my points are not theory but based on actual interaction and experience with people.
How to Make the Sale Selling is not all about product knowledge and more about understanding people. Understanding their motives, fears, and expectations are just...