Has 2012 been a year of achievement for you so far or has it been a year of accomplishment?

I think its been a year of both for many British Athletes, Sportmen and women alike both in terms of winning medals and breaking existing records.

But what about you?

In my book, getting something done is an accomplishment, getting it done right is an achievement.

One thing for sure is, 2012 has been a year of change for my goodself, a number of changes...

Back in 2000, less than 1% of holidays were booked online.

In 2011, nearly 50% of holidays were booked online.

Nowadays, "Online reputation" and the management of it in the hospitality and tourism trade is vital.

Question is...

... do you search for and read reviews of your hotel destination and hotel before you book?

Which site(s) do you use?

tripadviser.com
travelocity.com
expedia.com...

Take a look at the list below and see if it reminds you of anyone...

1. You think social media marketing is a passing fad
2. You simply haven't thought of sharing your digital assets via document sharing sites.
3. You do have a product or service to sell or can't get customers to pay the price you want.
4. You don't know what price to charge or how much prospective clients are preared to pay.
5. The price you charge isn't profitable or doesn't create enough...

Are each of the components of your content strategy clearly defined & resourced?
Do you have a written Content Strategy document/plan?
Do you have staff with the correct skills & knowledge to implement your plan?
Do you know which topics of content you want to produce?
Do you know which topics of content your target audience(s) want?
Do you know which formats your target audience want their content to be supplied in?
Do you know why you and your audience...

Do you ever get frustrated, exasperated when it comes to generating ideas for what to blog about? If so, then this wee list might just help to ignite the creative spark within you:

1. Who's done an excellent job for you - write a positive case study for them.
2. Customer CASE STUDIES - Remind readers of your successes
3. Common MISTAKES that people make, and how to avoid them
4. Daily Topical News
5. Share some interesting FACTS about your INDUSTRY...