When you have your logo designed, or design it yourself, it's important to consider the type of logo that is appropriate for your business.

We can break down logo types into the following categories:


Iconic Logos

This type of logo features the logo text (your personal / company name and a complimentary emblem usualy displayed at the left or above the logo text. This type of design is particularly suited to those who wish to brand without it's associated...

Even though it’s essential to pay attention to ROI when creating a search marketing approach, there are many other issues we should put into consideration for long term success of a business. Normally in an SEO campaign, the first and most critical step is keyword research. This is where your SEO efforts begin. But before conducting keyword research, it’s important to recognize your consumers and their decision making process. Being able to understand the consumer decision process will build...

I’ve always been on the adventurous side, so when a friend wanted to go horseback riding, I was eager to give it a try. Wouldn’t you know it, I was given the biggest horse, and he was also the most cantankerous horse I had ever seen. Carefully mounting from the side, I swung into the saddle, and we were off. I tried to guide him with the reins, but either he got his wires crossed or I did, and he kept walking into bushes on the trail. After a few times of this, my horse decided that enough was...

1. Make a checklist - it shows you where you are, how much you have progressed, and what still needs to be done in order to achieve your goal.

2. Set a schedule - the quickest way to reaching your goal is to create a schedule for it and stick to it.

3. Make it a habit - It is not enough to simply make a schedule. You have to turn it into a habit. Treat it as an integral part of your day that you absolutely cannot miss.

4. No excuses - It is critical that...

When I was working in multi-level marketing, one idea that was continually brought up by our lead person was the term “fire your boss.” The idea of course, was when you hit the big time in multi-level marketing, you could tell the boss to take a hike, and continue creating a good income on your own.

I’ll have to admit that this was an attractive option, and I not only wanted to tell the boss I quit, but suggest he buy a one-way ticket out of town. Though the idea is attractive, it’s...