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Quantity over Quality

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Posted 19th June 2009 at 01:33 AM by Andyhenry

I just posted this in the main forum and wanted to share it here as I believe it's an issue we'll keep seeing crop up in this forum.

This is the crux of the matter really.

Many of us in this forum make our money outside the IM niche and while I do test all of the 'automation' tools I find (yes, I used 'bomb' scripts, TE, RP, NM, CM, and all of the other systems that came out for throwing up millions of keyword based web pages) over the last 10 years, so I've made good money from that type of method.

However, after a time all of those systems results dwindled and they were based on "it's a numbers game" and keeping on creating faster than the search engines can penalise you.

For some people that's a game they want to play - for most people, it's so tenuous and variable that it doesn't consitute the 'right' way for them to build a successful business.

Now, there's a difference here between making money and building a business and a lot of newbies miss this.

You can make money selling drugs or guns, and you could even apply a lot of marketing psychology to your 'business', and you certainly would have a market of hungry buyers (especially with the munchies) - but it's still not what most people would call the best way to create a business because of the ethics involved.

For many people starting a business online - initially it's all about the money, and this is why a lot of people get involved in systems for doing things on a massive scale quickly and easily.
For some people it actually makes enough money for it to have been worthwhile.

However, for a lot of people starting out online - they're not looking for a quick fix 'anything goes' solution - they're actually trying to build a business they can be proud of, that will pay for their home and put their kids through college.
They want to create something they're happy to talk about and tell others what they do.

Something that fulfills them.

Something that inspires them.

Something that gives them some of the juice of life.

Something that gets them out of bed in the morning looking forward to the day.

Making money doesn't give you all of that.

It's true that making money is great and I've had days when I've danced down the street and bought strangers dinner because I've just had a great day in that respect - but for me it's also about HOW I made it.

Life isn't a destination - it's a journey and making money is just a small part of where the good stuff is.

So, yes - there are times when quantity is a huge advantage and replicating success is great - especially if it's quick and easy.

I don't think anyone would argue that point.

But the issue at hand here isn't really about that - it's about whether when you start out you set your goals so low that (using your restaurant analogy) you don't check your local market for fresh produce - you just buy frozen processed food which slowly poisons your customers but they don't complain and you still make money.

Not everyone wants to be a great chef, but most people want to create a life with meaning that gives them as many benefits as possible - money being just one of those.

Andy
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