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Anthony Morrison on Marketing Your Local Business: A One-on-One Strategy

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Posted 13th May 2013 at 12:54 PM by anthonymorrison

Business owners who own local business are often persuaded and pressured between two extreme points. One is to take their business online, hire an excellent internet marketer and publicize the product online. The other point introduced-cum-pressured upon local business owners, is to publicize on a broader scale. Post and paste bill boards, hoarding advertisements. Hire local agencies and invest if not millions, at least hundred thousand dollars in to the marketing campaign.

In such circumstances, some are caught in to the hands of inexperienced marketers who do not have experience and skills, but have plenty of degrees and flashy websites or offices. Others simply make a wild guess choice. Are there any practical methods to get rid of guessing or falling prey in to hands of inexperienced yet very expensive marketers? Of course there are.

Anthony Morrison suggests local business owners as well as marketing aspirants, never to go for the campaigns that offer you turnkey solutions. They will probably provide you a strategy claiming that this is going to solve all your issues. There will only be one document, soft copy or hard copy. This one document will be served to you as a solution to uncountable problems that you have to face while marketing your local business.

Anthony Morrison believes that whether you own online business or local business, you must adapt with changing world. That means today when people are more connected via internet and mobile phones, you cannot send them a snail mail and expect this will lead sales. According to Anthony, change of strategy is needed in order to get positive change in your sales.

Anthony Morrison is a successful entrepreneur. He owns his internet marketing business. He has earned some million dollars out of his internet marketing business. It is believed that Anthony Morrison is a big gun in internet marketing business. No one else has achieved so much success and such a public popularity as Anthony Morrison does.

This gem of a man not only promotes online businesses but is also considered as a reputable name to market your local business.

Most Misshaped Theory of Marketing:
The most misshaped theory of marketing presented to local business owners is the theory of five “Ps”.
  • Product
  • Price
  • Place
  • Promotion
  • People
These five Ps are still valid today, but the point is only experienced marketer can interpret these five Ps of marketing. The way with which local businessmen are exploited with this theory is not valid and in some cases is illegal and criminal as thousands of dollars are looted by the fake companies. Also it has been found that with the advent of internet and mobile marketing, the overall presentation of Five “Ps” has been changed.

Local Biz Marketing:
Anthony Morrison has designed a course keeping in mind demands of local business marketing and new trends of present world. In this course a vast new array of ideas has been added. Let us have a look on Local Biz Marketing course.

Getting started:
· Helps you define and determine your product, business, services, pricing structure
· Identify prospect customers and target market
· Define problems of the target customers and make a solution to those problems
· Creation of business cards, websites, blogs and business networks
· Construction of a solid business plan
Building Business:
· Generate Sales lead, Online presence, Establish a brick and mortar system
· Achieve target customers
· How to convert target audience in to loyal customers, tips and tricks
Modern Marketing Strategies:
· Five “Ps” of local business marketing
· Internet Marketing strategies (SEO, SMM, Affiliate Marketing, Video Marketing, Blogging etc.)
Mobile Marketing:
· SMS marketing
· App marketing
· Other tricks of Tablet marketing

The Local Biz Marketing Course offers a detailed structure of marketing your local business. You just need to tune to Anthony Morrison to get best of the best results.

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