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Hey there...

Brian Boyd from [B][COLOR="Red"]Local All Star[/COLOR][/B] here.

Thanks for stopping by and checking out this blog - if you have any questions please feel free to reach out and ask!

Also, for more information on how to grow your local marketing agency you can visit [B][URL="http://LocalAllStar.com"][U]LocalAllStar.com[/U][/URL][/B] or our external blog at [B][URL="LocalAllStar.com/blog"][U]LocalAllStar.com/blog[/U][/URL][/B]

[B][I]Take care!

Brian Boyd
Local All Star[/I][/B]
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Sell benefits, not features…Right?…WRONG!

Posted 29th June 2015 at 11:02 AM by Brian Boyd (Brian Boyd - LocalAllStar.com --- Get new clients and grow your local marketing agency!)

You’ve heard it a million times before: “people buy based on the benefit that a service provides, not the features of it.”

However, one of the world’s most renowned sales people, Mark Hunter (The Sales Hunter), will tell you a different story. Mark teaches that people do not buy for features or benefits…but that they buy because of a desired outcome.

For example, a benefit a company might get if they use your local marketing agency for SEO is that it is less...
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Integration Marketing - Have You Heard Of It?

Posted 12th February 2014 at 07:38 AM by Brian Boyd (Brian Boyd - LocalAllStar.com --- Get new clients and grow your local marketing agency!)

As I've come to understand it, integration marketing is the act of integrating your marketing message into the communication of someone else.

So, let's say for example you are building a website for Company A...In exchange for an actual money payment you ask Company A to integrate your information into something that they are doing...

Still confused?

It's simple. Maybe you get Company A to put information about you on each one of their fax cover sheets (you...
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Reaching Your Goals In IM - Dream Big!

Posted 22nd July 2013 at 12:42 PM by Brian Boyd (Brian Boyd - LocalAllStar.com --- Get new clients and grow your local marketing agency!)

You have goals that you want to reach, right?

Sure you do. We all do.

But, what are you doing in order to reach those goals?

Are you actively pursuing them with ferocious intent? Or are you just cruising through life hoping that things “magically” fall into place for you?

As internet marketers most of us have the goal of living the “internet lifestyle.” You know, no work and all play!

While this is a great goal to...
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