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Penguin 2.0 and Recovery Methods

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Posted 3rd October 2013 at 08:01 AM by Brian Lett

Ever since Penguin 2.0 was released on May 22, SEOs are discussing and examining the update. Within the aftermath of serious punishment, the clear reaction should have been to remove any incriminating links, however there remain a lot of webmasters who haven't cleaned up their link account.

I know it could be an overdone subject, but here are my two cents. Matt Cutts has recently suggested that there are more updates coming, so why would anyone wait to enhance their link profile? Should you've been fortunate enough to escape a penalty so far, act now so that it really never happens to you personally.

Penguin 2.0 - Watch Out!

Google has stringent guidelines about link systems, and they just got even stricter. To boil it down, Google doesn't need SEOs manipulating PageRank by paying for links, changing links, automating links, or something else which is highly inorganic.

You never know who could be linking to you, so it's crucial to maintain a close watch in your link profile in order to ensure that all your backlinks are applicable. A link audit could be timeconsuming, but it might enable you to identify any bad links so you don't get penalized

There are various kinds of red flags that are triggered by links with Google. Low quality backlinks that should be removed might include:

- Site-wide backlinks

- Links from very new domains

- Links from the exact same page that has posted spammy links

- Links from link networks

- Links from domains with reduced levels of web traffic

- Links from a site with a virus or malware caution

- Any mix of several of the above

Taking Action

After your link audit has helped you to recognize sub-par links, carefully examine the scenario - don't speed into a response that you could regret. However, you do have to take actions. You are going to completely get penalized one day if there are unethical links to your own website.

One option is to 404 the infected pages, yet this Alternative may actually damage you a lot more than help you when it means that you simply can't get a position on one of your valuable, optimized pages. A better way to begin is always to send a link removing request. Be sure to keep a courteous tone, but don't be afraid to remind another Webmaster that Google is even cracking back on established businesses, and that means you can't take any chances

If all else fails, use Google 's disavow tool to get rid of those unwanted backlinks.

Throughout the entire process of removing negative links, don't forget to begin concentrating your energy on gaining healthy links. Organic links are the easiest way to go, but you need to create an amazing site to be able to bring attention organically.
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