Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns.

Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very...

Stockbrokers and business-to-business marketers aren’t really that different, if you take a look at it. Both sell something, whether it’s a unit of stock or a product or service, the goal is to talk to people and convince them to invest.

Martin Scorsese’s most recent masterpiece, The Wolf of Wall Street, tells the story of a...

“There is no greater agony than bearing an untold story inside you.”

Maya Angelou’s magnificent life did not need to end in order for her to earn the respect millions of people who follow her literary and social works. Even before her unfortunate passing, she was already admired beyond her beautiful words – it was her faith in the good...

Can you really get to know your prospect just by collecting data through online forms and exchanging a few emails?

The lead generation landscape has been constantly evolving, and it has gone from merely acquiring leads to a more committed approach when it comes to developing that raw prospect into a ripe fruit ready for harvest.

Think...

The B2B lead generation process can oftentimes be so complex that it would take more than one interaction for it to bear fruits. That is why it’s essential for a marketing team that relies on telemarketing to have a functional follow-up system for their initial point of contact.

Most of the time, B2B leads are not...