An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to...

Sales skills – this is the one skill that you will need in order to be more effective in appointment setting. This does not necessarily mean the skill to make your prospect buy anything from you, but more along the lines of them needing something from...

Nelson Mandela is an icon worthy of emulation. Leading a apartheid South Africa out of its darkest days, and turning it into a country of potential, he has certainly made a deep impression both in his country and beyond. Sure, what he had done dealt more with politics, but these can serve as inspiration for us in the business field. How many marketing campaigns...