Reviews, Are they Real or are they misleading?
Posted 28th September 2013 at 07:49 AM by Tim Franklin
Testimonials, Good, Bad, Ugly I have seen many and yes for the most part, I believe it is human nature to avoid giving a negative review, more so if you received something in return for the review.
The answer is Yes, most of us inherently do not wish to be perceived as someone that gives a negative review, the fear of being ostracized from the community can be somewhat of an influencer here, yet we do see these negative reviews in various forms.
Not all WSO sales are good ones, there are some that are not good ones, when I look at a WSO and the beginning is filled with reviews long before I even know what the product is or does, I am about half the time so turned off that I just look for another product.
Now you see reviews, at the beginning the middle the end, and all throughout the thread, some are suspiciously spaced in a way that may be somewhat biased in its presentation and timing, be that as it may it is a part of the process.
In that case get a refund, but is that really the answer? Perhaps not.
Sometimes its better to skip over an offer if it does not "Feel" Right, If you have a doubt about a product there is usually a reason for that doubt, I would not buy a product on the idea that I can get a refund if I don't like it, mostly because I know from experience that if I see the markings of trouble, (Red flags) I just skip it, sellers will eventually begin to understand that by incorrectly using testimonials to influence the casual buyer who may not take time to do Due Diligence and look through a thread, most of the time I just skip to the end and look for danger signs, if I do not find any I look backwards until I find that there are no signs of a bad WSO.
Ecclesiastes 3 Yes, it can be applied here, LOL, but more to the point have a look at this.
If you have not read this You really Should, http://www.ftc.gov/os/2013/03/130312...isclosures.pdf
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There is a Psychological premiss, at work here and it is two fold, the first part of this is the value of something being given and the psychological need of the recipient, to be positive, simply put if someone gives you a gift for Christmas or your Birthday the chances are probably 99.9 percent that you will not complain, only a dolt would do such a thing, but does this have any effect on a WSO?
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If you look at a WSO and every few threads someone posts a review, or the OP for the WSO posts a three page sales page, (obviously meant to dilute the chance that the reader will see a negative review, that while technically fine, would be an indication that there is a problem and that the buyer should be aware and beware)
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This does not mean that reviews are not a good thing it just means that there is a time and a place for the valid review, the logical sequence of events for a WSO should be, an introduction, a sales pitch, an offer to purchase, bonus items if a part of the offer, and finally the terms of the product, refunds, ect, after these things you can have reviews, that is the way they used to do it in the good OLD days.
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Sellers, who practice this method of sales will probably enjoy less success and sales, I would say let them do as they wish as long as it is not hurting people who expect what was promised but instead receive an item less than what the reviews and the sale copy have indicated.
Sometimes its better to skip over an offer if it does not "Feel" Right, If you have a doubt about a product there is usually a reason for that doubt, I would not buy a product on the idea that I can get a refund if I don't like it, mostly because I know from experience that if I see the markings of trouble, (Red flags) I just skip it, sellers will eventually begin to understand that by incorrectly using testimonials to influence the casual buyer who may not take time to do Due Diligence and look through a thread, most of the time I just skip to the end and look for danger signs, if I do not find any I look backwards until I find that there are no signs of a bad WSO.
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If after reading the entire thread, at least those portions that are relevant and I come to the conclusion that there are no requests for refunds or there are no red flags and most importantly the seller has NOT chosen to incorrectly use testimonials in a way that dilutes the content of the thread to distract the user from making an informed choice.
If you have not read this You really Should, http://www.ftc.gov/os/2013/03/130312...isclosures.pdf
Total Comments 2
Comments
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I am of the school of thought that says "let the product speak for itself". Testimonials are fine and even necessary. However I wouldn't touch a product that starts with testimonials/reviews in the sales thread before I even get to see the product. I don't even bother to read through such sales pages. After all, if the product is so great and worthy of my hard earned dollar, why does it need so many people to convince me? Why not just present the product and let the listed benefits and features speak for the product? Overdone testimonials are a big no-no and they just set off extremely loud alarm bells which in turn keep my dollars firmly in my pocket. Too sleazy for my liking!Posted 29th September 2013 at 05:15 PM by Patbinc
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Buying bad product is a good learning experience.Posted 30th September 2013 at 07:09 AM by MJ Collins
