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Logo Design Simplicity & Legibility

Posted 12th October 2011 at 04:38 PM by Daniel Evans
Updated 27th May 2019 at 12:24 PM by Daniel Evans

It’s often instinctive for a client to demand that their logo boast the bells and whistles – inclusive of an expansive colour scheme and a range of gradients or effects. What’s overlooked is the beauty of simplicity and above all, it’s legibility to be used across all forms of medium, which may, in some cases, require the logo to be composed in basic form and colour.

Businesses who trade offline require simplicity in their brand. Their brand needs to be so simple that it can...