In the past, I required people to opt-in to my list before I allowed them to receive their purchased item and in all my years online, no ever complained. That I can remember.

I thought it was a good idea. After all, I wanted to build my list and having a list of actual buyers is worth more than a list of freebie seekers.

Then one day , the topic came up (as it does many times) and Paul Myers convinced me that the practice wasn’t a good one. I don’t remember all...

Belcher Button: Redux

As you may already know, the Belcher Button is perphaps the most tested order button and has increased sales 35% to 320%. It was created and tested by Perry Belcher and then generously given to everyone who visits his website.

Perry doesn’t even require or ask for an email address. Which is rare today in the “IM” world.

The only problem with the button is that it’s distributed in a flat image format. Which means you have...

I sell a lot of master rights products and for the most part, the included sales letters/mini-sites are pretty good. Some are better than others but most of them are laid out in a professional manner and represent the product well.

However, I have gotten some that are aweful. Either they have poor sales copy, a poor layout, cheap looking graphics or all three BUT the product is really good.

If the problem is all three or a major sales copy issue, I either trash the...

It seems that every few weeks someone is complaining about refunds. So I thought you might like the article I wrote some time ago.

You can read it at my blog by clicking the link below:

Reduce Refunds & Increase Customer Loyalty


Garrie

To me, next to updating, the hardest parts of blogging is the first post.

I never know if I should...

...tell about myself.
...give some killer content.
...tell people what to expect.
...etc.

I guess it doesn't really matter though because by the time traffic starts pooring in, there should already be more content.

With that said, this is my obligatory first post.

Garrie Wilson
Garrie.com