Back in 2000, less than 1% of holidays were booked online.

In 2011, nearly 50% of holidays were booked online.

Nowadays, "Online reputation" and the management of it in the hospitality and tourism trade is vital.

Question is...

... do you search for and read reviews of your hotel destination and hotel before you book?

Which site(s) do you use?

tripadviser.com
travelocity.com
expedia.com...

Are each of the components of your content strategy clearly defined & resourced?
Do you have a written Content Strategy document/plan?
Do you have staff with the correct skills & knowledge to implement your plan?
Do you know which topics of content you want to produce?
Do you know which topics of content your target audience(s) want?
Do you know which formats your target audience want their content to be supplied in?
Do you know why you and your audience...

When you’re promoting yourself in online, are you focusing on what you do, have or know…?

…or do you focus on what others will get from having engaged with you and take advantage of what you offer?

Or are you simply out to extract cash from them and don't care about them or your long term future - at all?

When marketing yourself online either via your blog, forum posts or in the groups on various online social networks, it always pays to be you….the real...

What are the different tactics and strategies that you use to engage with your fans, friends, followers, prospects and customers online and offline?

What are the PROACTIVE engagement tactics that use to communicate with your target audience?

Do you blog, participate in online forums, groups , have you created your own digital assets for sharing on various document sharing sites such as slideshare or docstoc.com?

What are the RESPONSIVE engagement tactics...

Are you prepared to get up early, get to bed late and stay focussed and committed to the project you believe in?

Or is it a struggle to get out of your bed in the morning, and do what you need to do to promote your products/services?

The author of "The Road Less travelled" - M. Scott Peck, got paid just $5000 as an advance by his publishers to write the book. In the first 365 days that the book came out, he did 1000 radio interviews to promote it. He then committed...