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Basic Website SEO

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Posted 25th November 2014 at 03:56 PM by imarkedy

Basic website SEO will be the difference between a page #1 search engine ranking and, well, not ranking at all. Optimizing content with header tags and other text modifiers (such as bold) allows you to stress the main points, ideas and topics that your content covers. Header tags are HTML tags used to apply significance to keywords or phrases within a web page. Placing a selection of text within a header tag tells search engine spiders, responsible for ranking content, that text contains a certain level of importance. Using text modifiers, you can emphasize certain blocks of text by bolding, italicizing, or underlining.

Taking care to optimize web page images is important, as well, for those browsers which don’t support images, and because search engine spiders are unable to accurately read the content of an image, doing so presents an extra opportunity to add keyword rich content to your page as well as providing viewers with an attractive image to look at. Links provide the pathways that search engine spiders need to find your web pages. Creating links with search engine optimization in mind is necessary for optimal results whatever the topic you’ve chosen to cover.

Throughout the process of creating web pages, you should try to adhere to the standards set forth by the W3 consortium, which works to create standard web design and development that ensure Internet-wide compatibility.

Basic Website Structure
A well-optimized web site design and structure helps to improve overall performance of your website, making it easier for users to navigate and for search engine spiders to find and index all site content. You want to balance your website design between the needs of your users and the needs of search engines. To be successful, your website should not only provide a superior user experience, but also include an optimal search structure so that search engines index your content.
One way to ensure search engines find all of your content is by submitting a sitemap. Think of your site map as an outline of your entire web site.

A sitemap displays the inner framework and organization of your website’s structure to search engines. Additionally, a sitemap should reflect the entire navigational structure of your web site so that search engine spiders can find and index all of your content. As you add new content to your sitemap, it may be necessary to submit a new sitemap to search engines on a regular basis.

To establish trust and credibility in the eyes of your visitors and search engines, your web site should include both a company information and privacy page. A company information page (About Us) helps to strengthen your reputation, overall, on the Internet. It does so by explaining who you are, where you are and providing company biographies, photos and even photos (tagged of course).

In addition to a company information page, your web site should also contain a page explaining your privacy policy. A privacy policy page helps establish trust by declaring you are committed to protecting the privacy of your visitor’s personal information. Try to keep your privacy page simple and easy to read as well as easy to find on your web site. You should consider adding a privacy page link on your company’s information page. This way, your visitors can see that you are a trustworthy and legitimate company.

Brian D. Dale
SEO Keyword Research Course
Posted in Uncategorized
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