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How To Write Headlines That Attracts Attention

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Posted 18th May 2010 at 12:13 PM by mattlaclear

By far the most vital component to an effective web page or article is a compelling headline. The reason for this of course is that it is the first thing your visitors will see when they hit your page. What follows are some ideas to help you make your headline into a powerful one:

1) Way before you sit down to write your headline, contemplate for a moment on what you want to accomplish with your article or web page. Are you selling something on it or are you just sharing great information you feel your readers will enjoy?

2) Next figure out what problems you are going to help your readers solve. Your visitors care more about the problem they are attempting to solve than they are with what you are trying to get them to purchase.

3) After you have figured out the two steps I just listed you need to write four or five good headlines that takes them into consideration. Then single out the one you think your prospects would be more apt to have an interest in reading. For example, instead of "Introducing New Spam Software...", write a headline like "Free Up Over Two Hours Of Your Time Every Week With Our New Spam Software" instead.

4) Make sure you include the word "you" on the headline as it will immediately connect your reader with your web page or article.

5) Use words that gives emotion to your sentences. Get a grip on what your readers will feel and try to sympathize with them. For example you can use a topic like "Are you tired of all me too weight loss programs?". This topic will instantly appeal to a reader who has gone through many weight loss programs and isn't able to find a good one. If you are finding that the headline isn't grabbing attention, try to reword it or use a new headline and keep changing until you hit the right one.

Joey Smith is an Internet marketing enthusiast who absolutely loves sharing his knowledge with others. He also works full time as a copywriter for a Michigan SEO company where he specializes in teaching business owners the advantage of Internet advertising.
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