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What the heck does on page optimization mean?

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Posted 15th March 2012 at 03:47 PM by mattlaclear

Many business owners are intimidated when they hear the term “search engine optimization” While SEO can be a complex field, there are a few relatively easy techniques you can use to help earn your page a higher ranking in the search engines. One of these techniques is known as “on-page optimization.” Optimizing your page means making sure that all of your code is search engine friendly, all of your images load in the shortest amount of time possible and that your links are permanent.

To get started with on-page optimization, business owners should spend time familiarizing themselves with the building blocks of web site design. The first is the technical framework of your site. The title, meta tags and basic header tags should reflect exactly what your website is trying to sell. Much like the name and headlines of a newspaper, these tags give search engines a quick idea of the likely content of the site. While SEO is not reliant purely on this data, it never hurts to have tags that accurately reflect your business. Titles should be short and to the point. Meta tags can include a variety of information, including an address, phone number, and any keywords that may help customers find you. Each header section should clearly demarcate an important part of the site. “Our Services” or “How to Request a Quote” are examples of excellent headers.

The next phase of on-page optimization is making sure that your page loads quickly. Studies have indicated that most people will click away from a website if it takes longer than 4 seconds to load. Images can be especially slow to load if they are not properly sized for the web. The web has a resolution of 72 dpi. An image that is sized with a resolution of 300 dpi is simply too cumbersome to load efficiently. The image should be formatted to display at 72 dpi. It should then be formatted into either a JPEG or GIF. Using TIFF files or other extremely data-rich file types is not recommended for web sites. If the site must display extremely high quality imagery, a good trick to bolster optimization is to use thumbnail versions of the larger images. This will get the site up and running while still offering excellent image quality.

Finally, having links that immediately take the visitor where they wish to go is essential. Don’t build your site on links that are faulty or not properly canonized. If you’re linking to a page, make sure the link is permanent. A permanent link is an address that does not change. A temporary link may be more general, such as the home page of a website that posts new blog entries on a regular basis. Lastly, always write meaningful anchor text. Anchor text should succinctly describe the link in a maximum of four words. It should be eye-catching and descriptive. It should also incorporate keywords.

By using these on-page optimization techniques, your website will quickly increase its page rank.
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