The key function of your headline is to capture enough attention in the reader to get them to stop and read the next sentence.

If your headline does not do this you are going to bomb.

The five elements below are the things you can use to grab that attention and get you reader to go down that page.

Although they are all important I would say creating curiosity is probably the most important.

That and stating your USP in you headline.
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If you have an online business you should be doing classified submissions.

Remember the last time you went to a classified site? Why did you go there? Let me answer - you went there looking for a service or product - right?

In a typical buying cycle people start researching on a search engine about the product or service they want to buy. Transaction takes place when the research phase is

over and the buyer is convinced about suitablity of the product or...

Well if you haven’t heard of it already, Google came out with a publisher scorecard which is a basically a checklist of what you need to do, to optimize your revenues and improve the user experience. If you’ve noticed, I’m not calling it a “benchmarking feature” as Google mentions it to be, but simply a checklist. Although they may be correct as far as the dictionary definition is concerned but I was expecting something better from Google, something which can match me against my peers...

YouTube, in a way, is just like Google and other search engines (yep, YouTube is one of the most used sites as a search engine)! Just like any other search engine, there are many factors that come into account in its algorithm as it decides which videos rank on which position for a given keyword.

Although I myself have never had access to the algorithm itself (and even if I had, I probably wouldn’t understand nada), there is a general understanding...

People are sometimes hesitant when it comes to decision making. Not because they cannot act but because they fear the uncertainty. What if things don't turn out as expected? Well in life there are always risks and everything that you do daily carry an element of risk. For example, walking on the street carries the risk of being hit by a car. But this does not prevent you from doing it. So risk is everywhere but you should be able to manage it. So, can you do this to achieve your goal: If you are...