Email Marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!


The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If...

I've got a really funny store to share with you. But before I start, I want to tell you about this little place I found in Holiday, FL called "Miss Vickie's On The River." I have a knack for finding these out of the way little dives that serve phenomenal food, and Miss Vickie's has been my greatest find yet because that is where I was introduced to "She Crab Soup." Now, I'm not much of a soup eater at all, and seafood type soups have never appealed to me, but the day...

Anyone who writes copy, either for their own products or services or for clients, should want their copy to be more effective. This means more satisfied customers and more sales. How do you increase the effectiveness of your copy?

Here's how:

Before you write one word, fix in your mind what you want to achieve with your sales letter or other promotional piece. Be specific. Don't just say to yourself, "I want the reader to buy my product". Instead, outline...

You’ve got your site up. You set up your email campaign. You open the web form generator to start your sign up form….now what?

There’s a lot of talk about best practices for email marketing, and they cover everything from list building to messages. It can be hard to sort through them all to find best practices for one component of your campaign, such as how you should design your web form.

So given the broad spectrum best practices cover, you’re probably wondering:...

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