Acumen is defined as being able to “demonstrate keenness and quickness in understanding and dealing with a situation.” Acumen is a characteristic which you develop over a period of time in running your business which allows you to summarize and decide quickly on several different levels, measuring your success against both your own expectations, and the expectations of others.

How can you use Marketing Acumen to your benefit?

You must examine the marketing being done...

[FONT=Arial,helvetica]Here's an excellent collection of over 2OO easy business ideasfor women that can be started with little training and investment.
All these ideas are capable of producing additional income.

Most of these businesses can be conducted in the privacy and comfort of home, in between household chores, during weekends or at your leisure. All of these ideas do not require extra help, brawn
and best of all, some are extensions of hobbies or skills developed or...

Permission Marketing – Mark Taylor & The Marketing General

British Companies are spending £18 Billion on their marketing advertising campaigns, finding ever more ingenious ways to reach the increasingly savvy British consumer. Are they wasting their money? Their marketing campaign’s are less effective than ever with the average consumer turning to the internet and major search engines to find their wants and needs.
As more and more consumers turn to the internet and...

The release of [URL="http://macnn.com/rd/126120==http://www.electronista.com/articles/09/03/19/ms.launching.ie8.today/"]Internet Explorer 8[/URL] hasn't had any significant impact on Firefox or any other competing browser, [URL="http://macnn.com/rd/126121==http://gs.statcounter.com/#browser_version-ww-daily-20090313-20090320"]data[/URL] collected by StatsCounter shows. While the final release of IE8 increased its market share slightly on launch day to 1.39 percent, Firefox 3.0...

Earlier today, I was perusing my favourite sub-forum, Copywriting, and offered a few suggestions to a fellow Warrior who had asked for a critique. One of the issues that came up was that the sales letter, top to bottom, was written in English that was disjointed and far from fluent. The guy was selling an IM product, and the poor grammar and mistranslated colloquialisms killed his letter's readability and, probably, its credibility.

It doesn't have to be like this. I've seen firsthand...