Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with Claire Mitchell of The Girls Mean Business.

An experienced entrepreneur and marketing professional with over 15 years’ experience, Claire is buzzing with practical, down-to-earth advice on how to market your business online – and we focus on some of her content marketing based tactics in today’s show.

Claire is full of great ideas and...

Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend. With so much at stake, its no wonder the search engines are investing so much time and effort into devising solutions.
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I can’t believe we’re already up to episode number 40 of the Content Champion podcast. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business.

A highly skilled digital marketer and social media expert, Andrew is also a talented podcaster, prolific author and a regular on the speaking circuit.

The post we did together on how to triple your traffic with Twitter is still one of the most viewed on this...

Let’s face it. Being productive with content creation can be hard. We’ve all been there – a superb idea for a new blog post, free report or guest article pops into your head, and we can’t wait to get started.

Excitedly we find ourselves in front of the computer screen – a blank Word document open and ready – but then things begin to look a little daunting.

Suddenly, the phone rings and while idly chatting about nothing in particular, a couple of new emails...

I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

In 2014, Mark coined the term ‘content shock’ to describe the saturation point in content production that was being reached as content marketing grew in popularity.

His article on the subject caused a fair few waves across the marketing community – because everyone knew he was right....