I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

In 2014, Mark coined the term ‘content shock’ to describe the saturation point in content production that was being reached as content marketing grew in popularity.

His article on the subject caused a fair few waves across the marketing community – because everyone knew he was right....

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility.

A great deal has changed in the SEO landscape over the last few years, with many people turning away from the discipline completely in favour of content marketing techniques. Yet SEO still has a crucial role to play in how you build your online brand, get...

It’s time for episode 37 of the Content Champion podcast, and I’m thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting.

If like me you’ve not really scratched beneath the surface with LinkedIn – apart from sharing a few posts here and there and building up your profile and contacts – then Rachel’s innovative five step strategy for driving leads from the platform should encourage you to look at LinkedIn...

Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from.

I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert Lisa Parmley a few years ago.

I’d just invested in her excellent course and also purchased a short report about content archetypes, and one...

Welcome to show number 36 of the Content Champion podcast, thank you for listening. This time round I’m delighted to be speaking with experienced social media marketing professional, Bernie Borges.

If you’ve been struggling with your social media strategy, then this podcast is required listening.

Not only does Bernie shed light on what many organisations are doing wrong with social media marketing, but he also shares what it means to be a truly ‘social business’...