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What Simple Bonuses Can I Provide?

Posted 20th December 2008 at 09:30 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=zeEdIbKRBL8

You have that killer offer setup on a sales letter and you want to provide bonuses, but what will they be? If you are stumped, I have a few ideas for you about how you can provide some killer extra value to your buyers. Why not add video and audio versions of your own products or from affiliate products?

An easy way to quadruple the value of a product is to add video. You don't even need your own product for this. I once promoted...
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Dead Simple Ways to Produce Email Follow-Ups

Posted 19th December 2008 at 12:20 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=MXXWjsfbmQM

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing...
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Gain Instant Rapport by Establishing Yourself As An Authority on Any Subject

Posted 18th December 2008 at 01:28 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

Whether you are writing an article or book, or recording video or giving a live presentation, you need to show yourself as an authority on your subject, otherwise there is no point. Luckily, if you do even a minimal amount of research on a niche topic, you can sound like you are a full-fledged expert, by using the A.S.K. system for establishing authority:

http://www.youtube.com/watch?v=fA8-C6ut5_0

The first thing you need to do is do exactly as I have done in this article,...
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Your Product Will Sell 50 Times Better As a System

Posted 17th December 2008 at 11:26 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=NSAYpnchn7Q

My little piece of advice to you today is that your product needs to be a system, not just an "e-book" or a "report."

The more and more you learn copywriting the more you can apply those techniques to everything you do. Think about any time someone has tried to present information to you. A forum post. A job interview. Even a simple telephone conversation.

Those people that presented their...
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Create a Product in 55 Seconds For Free

Posted 15th December 2008 at 12:51 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=qWzCMRSORPI

If you still have not launched your own product, and you have not at least tried to get any copywriting gigs, maybe you are cut out for affiliate marketing. When you're somebody's affiliate, you don't need your own product, all you need to do is send traffic to a page, people order and you collect a commission.

But the mistake most affiliate marketers make is: not having a list.

Here is the simplest way I can...
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