Any copywriter in the world will tell you that, online or offline, you need to sell in as few words as possible. People have low attention spans, you might easily say the wrong thing, and as a copywriter you just don't want to spend more time in marketing than you have to. You can always read through your entire sales letter and cross out unneeded words as you go, but how do you write as few words as possible the very first time?

I have a few techniques. To reduce your words, you...

When you are trying to break into a new niche, you might ask yourself at some point, "Does this niche have too much competition?" That is the wrong question to ask. Any experienced marketer or copywriter will tell you that having competition in a niche is a very good thing. If a niche has no competitors, that niche most likely will not make you any money. Having an established competitor in a niche means somebody has already done all the hard work... figuring out if there is a market,...

http://www.youtube.com/watch?v=BivmQ0XSQNM

Video product creation is a piece of cake as long as you forget about making it perfect and just do it. I have three simple ways to make video products: Camtasia, a digital camera, or a Flip camera.

The easiest kind of video you can create, in my opinion, is the screen capture video. You can do this with Camtasia or its free alternative, Jing. Just resize your screen to 640 by 480 resolution, and record yourself doing something......

If you have experience building up a mailing list of a decent size, you might have noticed that you unintentionally train your subscribers to respond to certain offers you send to them. Maybe you have not noticed this. For example, when you build up a mailing list based on a free offer, and then try to send them offers for paid products, they either will not buy the offer or they will unsubscribe. Likewise, if you build your list based on small ticket items (which I like to do) and then hit them...

http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...