http://www.youtube.com/watch?v=G2RcItx1FFc

Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.

You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."

Commercials for household cleaning items show their...

http://www.youtube.com/watch?v=GqCKvjnSc68

Today I am going to tell you everything you need to know about writing BULLET POINTS in sales letters in just a couple of minutes.

Let's get real... everyone hates work. Especially when that work is lots and lots of writing. Lucky for you, even as a copywriter, you don't need to write lots and lots... because people hate to read!

When you write copy, you want your letter to be as easy to read as possible. So...

http://www.youtube.com/watch?v=upKVH5QwI6I

I take a lot of action in my online business, so every once in a while I get asked, how do you take action? Sometimes I will dish out advice like, "Lock yourself in a room" "Record a video of yourself working" or, "Budget your time" but in reality there really is no magic pill to taking action whenever you want to.

You can take a giant step to improving your productivity simply by freeing yourself....

http://www.youtube.com/watch?v=JEdIBdqP4Us

You have a sales letter. You have grabbed their attention with a headline, given them detailed-oriented benefits using bullet points, explained your story to them, dazzled them with testimonials and other forms of proof, even delivered a great call-to-action to get them to buy. But did you forget the all-powerful P.S. statement to catch those otherwise lost sales?

All you need to know about the P.S. statement at the end of...

http://www.youtube.com/watch?v=EYW8gfdGLfA

Of all the elements of a web page you can split test, the most important element in your copywriting is the offer. I know many copywriters who start writing copy not with the bullets, not the headlines, but the offer itself. After you have grabbed your prospect's attention and given them all the information they need, the thing that is going to get them to decide whether or not to buy is the offer.

I did not realize this until...