http://www.youtube.com/watch?v=JJD-We2DGe8

Understand that the hardest part of copywriting, or any kind of writing, is the opening line. If you do not lead into your sales message with the correct story, it will not get read, no matter how catchy the attention headline or the rest of the page is. What makes the process even more daunting is that it is so hard to write on an empty page. That is why I always keep three phrases in mind when writing good openers: questions, connect the...

http://www.youtube.com/watch?v=gTQykgQq0J4

The AIDA formula (Attention, Interest, Desire, Action) is the only formula you really need to know when you write ads. It is the foundation of all selling and the sooner you understand the formula, the sooner copywriting will become an intuitive and simple process for you. Remember: Attention, Interest, Desire, Action.

First, you have attention. This is the point of any headline, e-mail subject line, or the first few seconds...

http://www.youtube.com/watch?v=Pi6wvPO2PDg

If you do not use screen capture software like TechSmith Camtasia, or its free alternative Jing, to monitor your copywriting habits, you need to adopt this habit immediately. Using Camtasia screen videos to record yourself writing copy will ensure you maintain focus on your copywriting jobs, provide documentation of the hours you worked, and keeps a personal record for yourself about what you changed in your sales letters, and why.
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http://www.youtube.com/watch?v=7KICfZEFXwg

Here is my tip for attending physical seminars: Take whatever notes you write down and turn it into a PDF report, that you never show anyone else. Not only does it train you to keep pumping out 5 to 10 page reports, the information becomes a part of you because you retyped it and revised it.

If I had a clone who was unable to attend the seminar, I could just hand this document over to him and he would have all the info without...

http://www.youtube.com/watch?v=ToBS_9cdryg

Infoproduct creation is easy. All you have to do is keep track of what you do every day, and take notes. I recently promoted a product for a friend of mine who offered an online class showing people how to write iPhone applications.

He said he began making iPhone applications and there were just too many obstacles, despite Apple's best efforts to make iPhone apps easy to create. As he paved the way for easy iPhone app creation,...