http://www.youtube.com/watch?v=_DSG_BgnL4Q

It is commonly recommended that when you start a copywriting job, you interview your client to figure out exactly what he wants you to write about. But an overlooked method is the self-interview, which you can apply if you write copy for your own product or even if you are writing it for someone else.

If you write your own copy, it is easy to come up with baited questions to ask yourself that you know the answer to. That is...

http://www.youtube.com/watch?v=wLfzBdD85XQ

Interviews can inspire your copywriting because people love to read conversations. Turn on the TV or listen to talk radio, what are people doing? Talking to one another. Visit a friend's house, what do you do? You talk to each other? Interviews inspire your copywriting and allow you to write ads that feel interactive, even though you are the one doing all the talking.

What makes your job as a copywriter easy is that your clients...

http://www.youtube.com/watch?v=uGpS7-swLm4

A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.

Finding...

http://www.youtube.com/watch?v=S4btPgmpjZM

Digg is a social bookmarking site that Internet surfers use to share URLs of obscure news items or funny videos. Once a URL is posted, people can vote for a story, so when you read a new item that's on the front page of Digg, you know it's worthwhile because lots of people have voted it up. Fortunately for you as a copywriter, you can use Digg to inspire some really great headlines.

I had a copywriting friend who was asked...

http://www.youtube.com/watch?v=vYDJEeQx0rg

You will never meet a copywriter who hates to read ads. Copywriters love to read junk mail ads, and many of them have boxes and boxes of them that they have collected over the years. But why read good ads to improve your copywriting?

What we are talking about here is standing on the shoulders of giants. The ads you see every minute, from television commercials to posters and billboard ads, to junk you receive in the mail, were...