A squeeze page is a lead capture page where the only goal is to build your list. You do not have offsite links, banner ads, or even an order button, just an e-mail subscription box. The only point of a lead capture squeeze page is to gather opt-in subscribers. Almost always, you present your offer in the form of a sales letter, to try to get people to subscribe. So what are the secrets to a high converting squeeze page?

The first thing you should do is add video. Search engines love...

When I attended an internet marketing seminar in Dallas, Texas, a few months ago, a large group of us went out to dinner at a steakhouse. One of the marketers made a statement that instantly alienated him from the rest of the group. It showed me that he was a buyer instead of a seller.

That statement was that a well-known internet marketing mentor we all knew, took his $20,000 per year mastermind group out to dinner, and did not buy them dinner. This person seemed to be convinced...

You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your...

One of the factors that made amateur copywriting so easy for me, was the fact that I already had a lot of article writing experience to the point where people would tell me, "I feel like you are writing directly to me. How do you do that?" The answer is you need to write your articles, and most of all, your copywriting, as if you are writing a letter. A letter that you are mailing to just one specific person, your ideal prospect.

Even if you don't know your ideal prospect,...

There is a right way and a wrong guy to do most things, and when outsourcing is concerned, there are many more wrong ways than right ways to delegate tasks. With article writing and copywriting, this is especially true. Many internet marketers simply say, "Give me 100 articles about canoeing!" And expect to make money. Big mistake.

Although I write most of my own articles and copy, my favorite method for outsourcing is the PowerPoint ad lib. After I have chosen my niche,...