Niche Research Can Make Or Break Your Product Creation
Posted 10th April 2010 at 10:01 AM by Sylvia Meier
Niche research is key for your article marketing success. Without proper research your product will fall flat on it's face before it ever makes a single sale.
You see there are two types of niches, one being a browsers niche, the other being the buyers niche. Browsers are NOT what you want. You want the people who already have their hands on their credit cards ready to grab the product that solves their want or need. And those are the ones you really want. The desperate buyers niche. Those that don't want to wait till morning to grab a book from the local bookstore. Those that can't run out in the middle of the night to get the solution they need.
Now it's not to say you can't have a niche that has both buyers and browsers, as many of them do. But what you want to target your marketing efforts and product to are those seeking the solution, those ready to pay cash for the thing that solves the issue they are having, now. We live in an instant gratification society, and you want to grab the buyers that are in that very mindframe. So how do you do it?
Well one way is to go to Yahoo Answer or the forum for the niche you've picked and look through the questions they ask. You should be able to see some trends, and create your product based around that. Or you look for the question that have the sense of urgency and passion to them, the ones that are coming across right off the bat as really, really needing that answer NOW. Or the ones that are VERY specific. Things like, Prom is tomorrow and I just got a really bad break out. I need something that works NOW. And you create your product based around acne solutions that work in under 24 hours (this is just an example.)
Nothing is worse than creating a product no one wants. By doing niche research you can ensure a higher level of success with your product once created.
Creating a product doesn't have to be difficult and once you know the product creation secrets you will be a master at it. For more product creation tipsbe sure to check out ProductAWeek.com
You see there are two types of niches, one being a browsers niche, the other being the buyers niche. Browsers are NOT what you want. You want the people who already have their hands on their credit cards ready to grab the product that solves their want or need. And those are the ones you really want. The desperate buyers niche. Those that don't want to wait till morning to grab a book from the local bookstore. Those that can't run out in the middle of the night to get the solution they need.
Now it's not to say you can't have a niche that has both buyers and browsers, as many of them do. But what you want to target your marketing efforts and product to are those seeking the solution, those ready to pay cash for the thing that solves the issue they are having, now. We live in an instant gratification society, and you want to grab the buyers that are in that very mindframe. So how do you do it?
Well one way is to go to Yahoo Answer or the forum for the niche you've picked and look through the questions they ask. You should be able to see some trends, and create your product based around that. Or you look for the question that have the sense of urgency and passion to them, the ones that are coming across right off the bat as really, really needing that answer NOW. Or the ones that are VERY specific. Things like, Prom is tomorrow and I just got a really bad break out. I need something that works NOW. And you create your product based around acne solutions that work in under 24 hours (this is just an example.)
Nothing is worse than creating a product no one wants. By doing niche research you can ensure a higher level of success with your product once created.
Creating a product doesn't have to be difficult and once you know the product creation secrets you will be a master at it. For more product creation tipsbe sure to check out ProductAWeek.com
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