Grasping mobile apps business plan basics first requires understanding their value. According to leading technology websites such as Techcrunch, Wired and others, the mobile market (tablets and smartphones) is racing well past their more dated brethren; PCs and desktop(s). With this migration comes a need for entrepreneurs to not only update business and marketing plans to include apps but viewing them as indispensable to ongoing viability. As we continue our series on the 12 pillars of Internet marketing,...

Apple App Store is the place where paid software dominates. It is a fact that will remain the way it is. Thus it is a preferable area for software owners and developers to distribute their ideas. Owing to its popularity, it has become the most profitable application store, going far ahead its competitors. But the leader in revenues is able to get even more downloads by a simple decision - namely price...