Anyone who writes copy, either for their own products or services or for clients, should want their copy to be more effective. This means more satisfied customers and more sales. How do you increase the effectiveness of your copy?

Here's how:

Before you write one word, fix in your mind what you want to achieve with your sales letter or other promotional piece. Be specific. Don't just say to yourself, "I want the reader to buy my product". Instead, outline...

I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...

“Hypnotic writing is intentionally using words to guide people into a focus mental state where they are inclined to buy your product or service”

Joe Vitale- Hypnotic writing.

When you are copywriting for your business, to make your sales letters more emotional and personal to the person reading them, there are a few rules that if you follow, will dramatically increase your results.

One of the most important things is making your copywriting very personal...

http://www.youtube.com/watch?v=CK2dYBG3nkI

I have said many times that if your headline sucks, no one will read the rest of your sales letter or your promotional e-mail. No matter what you write, you need a great headline to get attention. So how do you come up with a great headline quickly, even if you are completely uninspired? You use a system for thinking up headlines, and the system I want to share with you today for coming up with an unlimited number of headlines for copywriting...