You’ve got a wonderful product and your staff does a great job. So why are you getting all of these bad reviews?

Your marketing campaign could be the culprit. Have you checked to make sure that all of your marketing messages are truly congruent with the experience customers receive when they interact with your business?

Every business has its own culture. Your employees aren’t the only people who experience that culture. Your customers do too—and some of them...

SEO ETHICS

Recently I had a conversation with one of my clients who's runs a successful roofing company in Denver.

I currently consult them and provide call tracking for their Google PPC campaign along with a SEO reporting dashboard.

When I first started consulting this client our conversation naturally involved their past SEO efforts. I learned that they had been paying over $2,000 a month for over a year for back linking via content syndication. They had...