WAY too many marketers put all of their focus on their sales page.
Emails? An afterthought.
Sure... a kick ass sales page is important... or else you'll never get someone on your email list anyways.
But the truth is, 98% or so of all people who visit your sales page will not buy.
Just the way it is, bucko.
BUT.... if you get them on your email list and can stay in touch with them... that's where the REAL magic happens....