The benefits of email marketing surpassed the conventional types of marketing in many aspects. It produces exceptional returns on investment as well as on customer engagement metrics than any other marketing strategies. Email marketing merits the investment of time and resources to develop it.

Here are some outstanding benefits of email marketing:

Saves Time and Effort – Unlike other marketing campaigns such as print postal mailing and telesales marketing, email...

Paper Thin Marketers

Any way the wind blows.

What is a paper thin marketer?

Is it a skinny, poor, broke person who happens to be a marketer?

Probably.

Thats not the way I mean it, though.

Being truthful (novel idea for marketers) haven't we all been on a specific path one time or other, only to be blown of course?

Problem is, a lot of people just continue on that new path. The change in direction didnt...

Ill jump straight into this.


How often do you sign up to email lists?


Often?


Thats not a good thing.


Anyway, have you noticed how almost every list you sign up for and consequently every welcome email you then get from that company or solopreneur, or whatever all more or less say the same thing?

Hey, thank you for signing up to me list
Welcome to the family
Over the coming days and weeks...

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People are overwhelmed with e-mail. As found by a recent study, the average business user wades through 114 emails every day. That's why open rates are dropping, while "scan in-box and delete" is now common practice.

Like a marketer or even a small business owner, your goal is to attain a higher open rate. Without people opening your emails there's no way to allow them...