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Refunds on WSOs --> Lesson: Study the Guarantee!

Posted 8th August 2012 at 07:34 AM by James Kenton

The Warrior Forum is a really mixed bag of people.

We all have varying levels of knowledge, abilities and aspiration. Some of us make a full-time living, others may be just starting out and have yet to make their first dime; while others are making fortunes!

It's obvious that someone launching a WSO is going to give as little actual detail about their method or system as possible - filling their sales letters with idealized outcomes and benefits. If they didn't, few would...
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Always Learning
Posted in WSOs
Views 1211 Comments 0 Go to first new comment James Kenton is offline
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OTC Copywriting Guarantee Formula

Posted 18th November 2008 at 10:24 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

YouTube - OTC Copywriting Guarantee Formula

Every good sales letter has a guarantee at the end. When you are trying to sell something, no matter how appealing you make it, prospects are always going to have some resistance when it comes time to buy. It does not matter if you sell a $5,000 product or a $7 product, or even if you give away a free product. People are always going to wonder, what happens if I order and I do not get anything in return, or they get a product but it does...
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Membership Sites
Posted in Copywriting
Views 953 Comments 0 Go to first new comment Robert Plank is offline


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