One of the factors that made amateur copywriting so easy for me, was the fact that I already had a lot of article writing experience to the point where people would tell me, "I feel like you are writing directly to me. How do you do that?" The answer is you need to write your articles, and most of all, your copywriting, as if you are writing a letter. A letter that you are mailing to just one specific person, your ideal prospect.

Even if you don't know your ideal prospect,...

http://www.youtube.com/watch?v=uGpS7-swLm4

A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.

Finding...

http://www.youtube.com/watch?v=S4btPgmpjZM

Digg is a social bookmarking site that Internet surfers use to share URLs of obscure news items or funny videos. Once a URL is posted, people can vote for a story, so when you read a new item that's on the front page of Digg, you know it's worthwhile because lots of people have voted it up. Fortunately for you as a copywriter, you can use Digg to inspire some really great headlines.

I had a copywriting friend who was asked...