So, people buy from those they know, like, and trust, right?

Right.

And it's a fact that around 98% of the people who visit your sales letter will leave without buying, right?

Right.

Well, over the last few years of writing copy and email for my clients and myself... I'm starting to realize that good email copy is SO much more important than a sales letter.

Look, if people buy from those they know, like, and trust... what has a better...

The truth is... MANY people go online because they're looking for information that will help them solve a problem.

so here's an email template I've developed and used very successfully over the last 3 years or so... after about 6 years of testing, tracking, and tweaking.

It will work with your customer list, a freebie opt in list, and no matter how long they've been on your list.

And the longer they stay on, and the longer you use this template, the more...

Dealing with copywriting is not limited to writing only. From the very taking on the project to completing it, there are quite a bit more stages you need to cover to deliver the end result. One of the most prominent factors of a copywriting project is the business area your writing will be related to. However, even the most proficient copywriter can face the problem of poor industry expertise. Even though it seems to be a problem in copywriting, there are lots of pros which will turn this challenge...

When most people decide they want a web site, they go first to a web designer.

Big Mistake
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There are 3 DIFFERENT people you need to work with to have successful web site.

1. Internet Marketer – this person works with you to determine your target audience, develops the plan on what content you need to attract your target audience and what marketing campaigns campaigns you will run to reach them. This is the FIRST person you need.
...

In this post I’m going to point you in the right direction on how to create valuable unique content – content which is going to actively engage users and increase shareability.

A few days ago, Rand from SEOmoz covered a very interesting WhiteBoard Friday topic. The question was, “How unique does content have to be to perform well in search engines?”.

I’d like to rephrase the title and rather sum it up to be, “How valuable does content have to be to perform...