Many times, people need to send cold e-mails to others they do not know and most of these cold e-mails either end up in the spam box or simply go unread for a long period of time. Everybody is busy and they need to have something to open that e-mails. In such cases, experts recommend creating a subject line that communicates the value the recipient is going to get from opening it. For instance, you may include a discount for the product or service in the subject line. Similarly, if you are offering...

How to get your e-mails open
This is a subject that a lot of e-books have been written. If your subject lines are bad, no one will ever read your offer, because they will not open your email. Safe-list members are in a hurry, you will only have 3 seconds to capture there attention with your subject line. Think about that. Safe-list users are bombarded with thousands of emails on a daily bases. There is no way they can read all of them.
So what do they do?
You got it, they scan...