Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships.

You must stay involved with your clients by communicating with them on a regular, consistent basis.

A key factor is to reward them for their business by sending them exclusive discount offers for past customers only. And always remember to send birthday cards and holiday cards to your clients....

You can build a sustainable business by giving away surprise bonuses. Your clients will feel they’re getting the biggest bang for their buck.

My clients are always shocked when they receive surprise bonuses with an item that they ordered. Recently, a client from Hawaii ordered a one-dollar CD from me. When she opens the package that my team sent, five CDs will fall out. Four...

Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.

I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bonus. It costs me more money to include the CD, but I don’t...

Business is all about relationships. One great way to build those relationships is to pick up the phone and call your clients. Talk to them. Ask them how they’re doing and tell them how you can assist them in solving a problem that they’re currently experiencing in business.

Letters are great, too. People like getting letters that are written to them personally. I’m not talking...

One of your major priorities in business should be to give top-notch customer service. From the beginning to the end of your meeting with a client, give them an experience that they will remember.

One of the best ways to create that experience is to anticipate your client’s needs. If it’s hot outside, have cold and room temperature bottles of water available. If it’s...