Thinking About Website Conversion Rate

Yes, I have been thinking about website conversion rate lately. What I mean is, converting website visitors into paying customers or subscribers. You see, that is what true Internet Marketing success is all about: conversion.

As marketers, we spend a lot of time, effort and expense on getting traffic to our websites. But that is only the first step. Once we get the traffic, we need to motivate or encourage them to take action of some...