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What Is Google Knol?

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Posted 29th September 2008 at 10:26 AM by TiffanyLambert

By: Tiffany Dow

When it comes to branding your name and products, everyone knows that the more places you can show your authority on a particular subject, the better. There are a number of authority sites where you can publish your articles in order to establish your expertise.

One that's gaining in popularity is Google Knol. Google Knol is a large site launched by the search engine giant that's set up in the style of an online encyclopaedia, populated with a number of opinion pieces called knols, which have been submitted by hundreds of contributors.

Google defines a knol as "a unit of knowledge." The same word is used to describe both the actual site, as well as articles within the site. The biggest attraction to Google Knol is that, unlike other authority sites that require most material posted to be resourced via published material (such as educational and scientific documentation), knols can be completely based on your own opinions and insights.

In addition to not needing to provide expert documentation to back up your viewpoints in a knol, knol authors also receive public credit for their work via a by-line and a biography.

There's been a lot of controversy surrounding Google Knol since it was released. Many are opposed to the fact that it allows for opinion rather that fact-based content; and others worry that Google may be unable to remain unbiased when it comes to search engine rankings for knols.

What sets Google Knol apart from other authority sites is that it allows its authors virtual carte blanche autonomy when it comes to the type of content they choose to publish. In fact, according to the Google Knol website, they "are here to help you publish what you know."

Meaning that virtually whatever you consider yourself to be an expert in can have a knol (or ten or more) written about it. It's similar to how Seth Godin positioned Squidoo to be a place where, "everyone's an expert."

Unlike other authority sites such as Wikipedia, there can be a number of knols all on the same subject - including knols that have the same title. Users search through the site according to the topic they're looking for, and are presented with a list of knols all related to that subject. This gives your knols the same shot at exposure on the site as anyone else's knols.

There are a number of reasons why you should want to start publishing on Google Knol. To begin with, it's an excellent way to make a name for yourself in whatever subject you consider yourself an expert.

Additionally, as Google Knol allows authors to publish knols advertising business products and services - provided that you include real content that will be useful to readers within your advertising knols - it gives you increased exposure for your websites, businesses and products.

The interface is extremely easy to use, with a quick button list of options at the top to help you create hyperlinks, add images, and format your Google Knol so that it's aesthetically pleasing.

Right now, if you're seeking a way to get in on the ground floor of Google Knol but you don't have time to endure the learning curve, you can have social marketing expert Tiffany Dow (moi) write 100% original content and create your Knol for you with Lewis Smile through Become Our Guinea Pigs As We Dominate Another Social Marketing Giant | BuildMyKnol.com - this way, you'll have no delay in positioning yourself to make money on Google Knol!

Article Source: Tiffany Dow - EzineArticles.com Expert Author

What is Google Knol?
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