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Happiness In Sales - Part 3

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Posted 2nd March 2009 at 10:30 AM by TimCastleman

A little recap.

Happiness In Sales Part 1: Everyone Seeks Happiness

Happiness In Sales Part 2: Happiness Is Relative To The Person

And now the conclusion of our happiness in sales mini series.

We already know that everyone seeks happiness and that our definition of happiness doesn't match that of those around us.

Those two principals set the foundation for part 3.

Happiness In Sales Part 3: Our Resources Are Limited

I want you to take 1 minute and make a list. I want you to make a list of everything you want to do or own in your life. Don't worry about being perfect just think about everything you'd like to do and would like to own in your lifetime.

Got the list done?

If you look over it I bet you'll begin to notice that your desires outlast your resources.

When I talk about resources I am talking about time, energy, and money.

For 99.9% of us we will never be able to do everything on that list or buy everything on the list because our resources will be spent before the list is completed.

So what do we do as human beings with that knowledge? We put a "ranking of happiness" on every we see and do.

The ranking allows us to determine the best way to spend our resources for the greatest return on our happiness.

That is why you see people at jobs they hate because the idea of searching for a new job doesn't make them as happy staying at one they are miserable at.

That is why we spend our money on short term things (going out to eat, seeing a movie, a new car) instead of saving it.

And most importantly that is why we buy things - because they give US happiness and that we VALUE them.

Starting to see how this is all coming together in sales. People only buy things they put a value on.

It doesn't matter if you think it is the greatest thing since sliced bread, it only matters what your customers think.

More on this later.

For now take the 3 fundamentals of happiness in sales and see how they effect you and those around you in your everyday life.
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  1. New Comment
    Very insightful. It sounds like you have a solid look into what motivates people to purchase, and also why they will stay at a job they hate. On the money all the way!
    Posted 2nd March 2009 at 01:24 PM by Brad Fisher Brad Fisher is offline

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